The Story We Find Ourselves In: Nurturing Christian Identity in a Consumer Culture

Terri Martinson Elton

Article Type: Article

Publication Date: 4/1/2014

Issue: Identity and Community (Vol. 34, No 2, Spring, 2014)

Consumerism has become society’s prevailing story, the story in which young people cultivate their identity. If ministry leaders are to help young people nurture their identity as children of God and help them discover a faith that speaks into the current culture, it will be important to help them shift from viewing themselves as objects within a consumer society to seeing themselves as subjects and agents of God’s love.

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